Typically, clothing stores don’t use realistic images of clothing when designing logos. Looking at the image alone, a belt buckle does not immediately come to mind. For example, Buckle’s logo cleverly includes a symbol that both resembles a “B” and a belt buckle, however the belt buckle is referenced without being very realistic. Sometimes symbols can help leave an impression. Top Symbols Found in Clothing Boutique Logos A logo designer should help you find specific colors that work effectively for your branding needs. Keep in mind that color works differently on screens than it does in print. You might even draw color inspiration from the clothing in your store. This is something to consider for children’s clothing stores in particular, since a more colorful logo may appear more playful and child friendly. A store known for its fun or unique style might have an orange, green, or pink logo. On the other hand, you may want to use a different color to help your store stand out. Stores often turn to blues and reds, a color palette that might lend credibility to your business. Popular Clothing Boutique Logo ColorsĬolor is certainly not required for your store’s logo, but some stores do use color to send a particular brand message. What does your store stand for and what shape matches that feeling? Actually adding different shapes to your store’s name - rather than simply imagining them - can help you discover which ones match your brand’s personality. A rounded shape might express a casual, friendly tone while a star can symbolize excellence. The other components of the design, such as font, will also play a role in how a shape is perceived. Common Shapes Used in a Clothing Boutique LogoĬircles, stars, squares, and other shapes can work with the font to convey your brand’s characteristics. However, these other elements can also be used to express your store’s personality. More is not always better - there is power in simplicity. Those other elements may not be necessary. Like many other companies, your clothing store can choose to rely on a font to represent its brand without using additional shapes, colors, or symbols. What adjectives would you use to describe your store’s style? Is it playful, refined, edgy? Consider the style of the clothing you sell and what style your potential customers would find appealing. It’s important to be thoughtful about what your font is telling your customers about your brand.įor example, francesca’s deliberately leaves its name uncapitalized and uses a detailed, delicate font while the Express logo has a more strong and bold personality. The font may seem simple and straightforward, but it can actually have a lot to say. Your clothing store can use a distinct font to represent its brand and express its style. Exploring how different fonts, shapes, colors, and symbols impact the way people view your brand can help you decide what logo is right for your store. Once you have a clear understanding of your store’s personality and goals, there are several elements to consider as you design your logo. What is its style? How do you want it to be perceived? Who do you want to attract to your store? Designing a compelling logo starts with knowing your brand.
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